Marketing is the art and science of choosing a target market and getting, keeping and growing customers through creating, delivering and communicating superior value. Marketing is a process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others.
In a world of marketing, an Advertiser can be a company selling a product like electronics, airlines tickets, clothing or car parts, or an advertiser could also be an insurance company selling policies.
The consumer is the one who actually sees the ADs and then makes an action (either by clicking a link or by submitting their information form) that takes them from the publisher’s website to the advertiser’s to complete the action, which we call a conversion.
The marketing strategy has been changed and It’s shifted from traditional marketing to digital marketing.
The digital marketing continues to expand, the ability of a business to develop in today’s economy is based on how well that organization is able to adapt to digital media.
Understanding Your Customers in the Digital Era
Many companies attempt to set up a specific team to handle Digital marketing. That team handles Digital tools and the right Digital tool can help the company to expand marketing efforts, and even save time and money. This team works to generate traffic by digital media. If you are a part of a digital marketing team or working individual for any company and handle company website, you must know…….
(1) Understand market trends
Before making any strategy or applying any strategy, you must know what is trending. You could use many tools to research. some tools are free and some are paid. one of best tool is GOOGLE TRENDS. It is totally free.
e.g. Rising demand for credit cards: a signal of economic growth and banking sector development.
(2)Know your target audience
A digital marketing strategy that will help you to reach both targets audience and goals. If your goal is to engage your customers over social media channel, or generate sales, these things could be accomplished if you provide value and reason for people to interact with your brand. you should always find answers to below questions. when you making strategy, it helps more.
- What devices are potential buyers using yo find you?
- From which locations are your target audiences searching?
- what is the demographic profile of your target audience?
- Which other website are relevant to your audience?
(3)Determine words/phrases that our audience uses to search for your business
- Google keyword planner tool.
- Suggest relevant keywords based on location website and search volumes.